Tetra Pak wines
Walking into Tetra Pak‘s Buenos Aires office for my interview with Gabriel Fernandez Azzato, I was already pretty fixed in my opinion about boxed wine. Simply put: not that great. There is absolutely no way, I thought, of replacing centuries of bottling tradition with this kind of modern packaging, no way of substituting the delicate elegance of the curvy glass vessel for stiff rectangular cardboard. This opinion gradually faded away as we discussed the many pro’s and very few con’s of the boxes. Let’s consider them one by one…