Interview with Isobel Armstrong of KWV

 

KWV is one of the leading wine and spirits producers in South Africa, with its head office located in Paarl, in the Western Cape region, one of the top wine producing regions of the country. KWV is known internationally for brands such as Roodeberg, KWV wines, Laborie, Golden Kaan, Cathedral Cellar, Café Culture, Wild Africa Cream and the KWV 3, 5, 10, 15 and 20 Year Old brandies. KWV is also a founding member of the Industry Association for the Responsible Use of Alcohol (ARA).

On the third and final day of Vinexpo 2012, I spoke to Isobel Armstrong, General Manager for KWV for the Asia Pacific region. We talked about KWV and the brands which it represents – in particular, the Pinotage-based, coffee-nuance Café Culture wine and its new sparkling equivalent, the Choc Mousse. We discussed South African wines and their role in the Asian markets as well as the potential for expansion.

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